DGC 1180 Final EXAM – Study Guide
11 November 2009
The exam will have two parts. Part 1 is worth 70 points and Part 2 is worth 30 points.
You will be able to bring to the exam one sheet of A4 paper filled with notes.
You will need to be able to recall the following:
The basic elements of the AIM model for communication
The precepts and laws of Gestalt perception
The impact of culture on various aspects of communication design
The six basic categories of type described in class
The methods for handling color using digital tools
Five technological developments that changed and/or expanded communication design
You will need to be able to do the following:
Define communication design according to the AIM model
Describe the difference between type categories
Identify your favorite designer from those in the class materials and justify your choice
Identify your favorite design period, style or movement and justify your choice
Explain why Harry Beck is important to communication design
Explain why Sergei Eisenstein is important in the history of film
Identify classic films and the subsequent films they inspired
Discuss the impact of technological changes in communication design
You will need to choose 3 designs from those presented in class for analysis on the test:
All three must have been made since the year 1890.
One must have been made since the year 1960.
One must be of Chinese origin.
One must be of Western origin (Europe, U.S., Cuba, Australia).
One can be from anywhere (Japan, Europe, U.S., Cuba, Australia, China).
For EACH you will need to:
Give the year, designer and associated school, period or movement of the design
Write a detailed description of the design.
Analyze the design according to a range of factors discussed in class
Please bring a black and white copy of each design with you for the test.
I will supply you with a booklet for writing your answers for the exam.
Please post any question you have on this blog!
22 comments:
what is the six basic categories?
Hey Russell~~ I want to know when can we know our presentation date? Thank you very much!
The schedule for the presentations have just been posted.
The six basic categories for type were talked about in the Basic Concepts portion of the typography lecture.
Sorry...
The schedule for the presentations HAS just been posted.
next Thursday is another day, but what if we die on Wednesday?!....
=="
Then I guess you won't do well on the exam!
Mortality aside; is it safe to assume that we will be writing on our laptops?
hello! will we learn the results for our visual lexicons before the exam?
thank you and have a nice weekend!
and one more question: notices on the Ač sheet - do they have to be written in hand or can i use the computer to write them?
thank you!
Casper,
Do you mean using your computer or writing on paper on your lap? Sorry for the confusion.
My plan is to use paper on the little tiny desks that I think are at each seat.
I don't think there are enough students with laptop computers to make that feasible even though I would appreciate the type written notes.
Lucie,
Yes...I will give you your grades before the test. Probably the day before.
All that matters is that it is an A4 sheet I don't mind how you put down your notes on the paper.
Hello Dr. Williams,
1. Could we write or type personal notes on the both sides of the A4 paper?
2. As we have to bring the copies of 3 designs which were presented by you in class, do you mean that we could get them using the method of print screen from your notes which are in the form of flash?
3. For the 3 designs, do you want the image only or we can have some simple information on them, e.g. Title of the design, the name of designer and year of production?
Million thanks*
Hello, Russell~ You said "Identify classic films and the subsequent films they inspired". Do you mean to identify all the classic films we learnt in the class or just focus on one classic film ?
Hi Russell~
I want to know how to answer this question:
Five technological developments that changed and/or expanded communication design
what do five technological developments mean?
Thank you~~
1. Don't mind how you make the notes.
2. Yes
3. title, designer, year and nothing more
Focus
dictionary definition of technology: the application of scientific knowledge for practical purposes... there are many technologies associated with communication design and we have talked about a lot more than 5...
Hello,
I want to ask about the 3 designs required by the exam. While the first requirement is "All three must have been made since the year 1890", the second requirement is "One must have been made since the year 1960".
I'm thinking if there are something wrong about the years? I think it is clear that the 3 designs must be the ones produced before 1890, but I cannot see the function of the second requirement. Just want to make sure there are no typing mistakes.
Thanks for reply*
To Iga and Russell: hello, since 1890 means they have to be produced BEFORE or AFTER 1890? i got a bit confused...
thank you!!!
Sorry that I still cannot get what is the "impact of technological changes in communication design
". Is that mean we need to apply the technologieds which have been mentioned in the whole course, or just in a specific lesson?
After 1890, all the designs must come from between 1890 and now.
AND
We have talked about technologies in quite of few of the lessons from Ancient History to film, probably the one technology we didn't talk about was computers and their impact on communication design.
Re: Dr. Williams and Lucie,
Thanks for the comments.
I think I understand the requirements now.
1. "All three must have been made since the year 1890". It means the designs must be produced after 1890.
2. The second requirement: "One must have been made since the year 1960". It means one design must be produced AFTER 1960, come from between 1960 and now.
I will give you your lexicon grades when you finish the test. No reason to create pressure the night before the test.
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