To compare two different identities for the same company checkout:
http://www.alanchandesign.com/acd/main.html
click on portfolio > total branding solutions > one2free
THEN
http://www.tommylidesign.com/
click on portfolio > 01. branding and visual identity > one2free
Also compare their work for Maxim's
Alan Chan: MX
Tommy Li: Maxims Cakes, Qian Shao Bai Wei, Simply Bread
In the morning I will talk a bit about the MX logo
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